Hunkemöller, Brand Event 2024


On Tuesday, March 5, Hunkemöller, the renowned lingerie brand, organized a breathtaking fashion show in the iconic Gashouder in the heart of Amsterdam, focusing on empowerment, individuality and groundbreaking style. Under the motto "SHEROISM", the catwalk unfolded as a celebration of Hunkemöller's movement that champions and honors female empowerment - a tribute to the self-confidence, courage and collective power of women around the world. Featuring style icons such as Dutch model and entrepreneur Vivian Hoorn, and international personalities, the show not only put the spotlight on Hunkemöller's latest stunning collection, but also the power of femininity and interconnectedness. In these photos and video, discover how every woman on the catwalk embodied the spirit of SHEROISM, radiating strength and courage, breaking barriers with every confident step.

In a special collaboration with Hunkemoller, we created the slingback that the models are wearing at the catwalk.

Catwalk photos by Team Peter Stigter
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Ellen Allien, 2024